The Duel II: Ratings

[quote]RW/RR: The Duel 2 ranked as Wednesday’s #1 [B]cable[/B] telecast[B] among females 12-34[/B][/quote] Sounds like the numbers were good, but flat and not exceptional. Surprisingly, well below the Brooklyn Premiere in the demo.

Is 1.78 million viewers for EVERYONE that watched? Or just a specific demographic?

[quote=blanky667;59159]Is 1.78 million viewers for EVERYONE that watched? Or just a specific demographic?[/quote] That is the 12-34 rating, although there are hardly any viewers outside that demo so I doubt we will see much of an increase for the overall number. My uninformed off the cuff guess would be in the low 2 million range for total viewers. As a norm, 90% of all viewers for The Real World Brooklyn were in the target demo.

[QUOTE=Bacchus;59163]That is the 12-34 rating, although there are hardly any viewers outside that demo so I doubt we will see much of an increase for the overall number. My uninformed off the cuff guess would be in the low 2 million range for total viewers. As a norm, 90% of all viewers for The Real World Brooklyn were in the target demo.[/QUOTE]Oh well hopefully it will at least break the 2 million range. But I thought they were gonna be much much higher than that. I predicted about 2.6 or 2.8 million viewers.

[quote=blanky667;59165]I predicted about 2.6 or 2.8 million viewers.[/quote] I was with you. I thought the dramatic CT/Adam fight would draw views. It did not. A 4% gain on the previous challenge is meaningless because The Island aired in an entirely different seasonal slot which in general has less viewers. I'm not an expert, but I suspect people are getting fired right now... If MTV is spinning how it won the stratum with [B]female viewers[/B], it lost. If you are parsing, you've lost.

What does this say about the future of the challenge??

[quote=RMD1;59167]What does this say about the future of the challenge??[/quote] Four more are on the way. The ratings say nothing as the deals have been inked. All of the cable studs and network are being diluted by niche channels. Total viewership is up. More people are watching TV across the board, on historic levels. I was just speaking of individual jobs. There are many individual failures along the way that led to this viewer response. If they spent less time having coffee while suppressing their videos so that affiliates could not display them (while sublimely offering code to embed said videos) and more time listening to viewer response, I am sure they would have fared better, being the viewers are the viewers are the viewers - and the internet is here. Get use to it. MTV is a giant FAIL. I'm not trying to build a short sell rally here, but if I owned Viacom yesterday - I would not today.

[quote=Bacchus;59170]Four more are on the way. The ratings say nothing as the deals have been inked. All of the cable studs and network are being diluted by niche channels. Total viewership is up. More people are watching TV across the board, on historic levels. I was just speaking of individual jobs. There are many individual failures along the way that led to this viewer response. If they spent less time having coffee while suppressing their videos so that affiliates could not display them (while sublimely offering code to embed said videos) and more time listening to viewer response, I am sure they would have fared better, being the viewers are the viewers are the viewers - and the internet is here. Get use to it. MTV is a giant FAIL. I'm not trying to build a short sell rally here, but if I owned Viacom yesterday - I would not today.[/quote] Wait a minute Bacchus, it is hard to reel in a new demographic or new viewers without drastically changing the product. However, yourself and V1 has sold the idea that this would be a good challenge, and for what it's worth, I think it is and has a lot of promise. If it was #1 among the 12-34 demo, that means that the 12-34 demo was perhaps doing something else ..... like Spring Break. Past challenges haven't quite faired so well with respect to place. Does that count for something?

[quote=Darock1713;59365]Wait a minute Bacchus, it is hard to reel in a new demographic or new viewers without drastically changing the product. However, yourself and V1 has sold the idea that this would be a good challenge, and for what it's worth, I think it is and has a lot of promise.[/quote] Don't get me wrong, I think this challenge is going to be great - which is why I was surprised that the numbers were not a little bit better. With the potential ratings gold of the dramatic CT & Adam fight, you would think that Viacom could have cross promoted this on its subsidiary channels and tried to reel in a fresh group of viewers to build on the challenge faithful. My concern is that now that the epic moment has passed, the demo will quickly erode. It looks like they have kept their core audience in tact for the premiere, but I don't agree with how MTV goes about packaging its products and feel that they are limiting their growth and continually bleeding off viewers because of their strategic shortsightedness. Like I alluded to in the above post, MTV won't let websites display its new show trailers as they are released. The web team is greedy and are trying to force people to go to MTV.com to see them. Well, that might help increase web traffic a little, but it pushes a webmaster like me ([URL="http://www.realityblurred.com/realitytv/archives/challenges/2008_Jan_03_gauntlet_3"]and many other sites like realityblurred[/URL]) to refuse to embed most of their videos, as instead of a trailer you just get the message, "this video is not longer available" with a link to MTV. When this is multiplied on a scale across the web, millions of potential views are lost. How stupid do you have to be, to NOT allow people to see your [I]commercials[/I] unless they are on your terms? They even send DMCA notices to Youtube to take down their [strike]commercials[/strike] trailers! They actively try and stop people from viewing their promotional pieces! They just don't get it. You see, you actually WANT people to see the trailer for your new show. You WANT people to be emailing it, embedding it, talking about it. You WANT it to spread. You WANT it to go viral. (...and yes I am aware that Viacom is suing Google, but that does not mean you should be shooting yourself in the foot.) As the last year has shown across the board, MTV is losing viewers at a rate faster than its competitors. This trend will continue unless they begin to change how they go about selling their flagship programming and starts with the little things...

I think V1man. Bacchus, and Colies Mom ;) should be offered a high-power executive position at MTV!!

[quote=RMD1;59401]I think V1man and Bacchus should be offered a high-power executive position at MTV!![/quote] I would like one also.

[quote=ColiesMom;59402]I would like one also.[/quote] I took care of it for you! Congrats Collies mom your now the president of Viacom!!IMO you will do 1000000 times better than the old one

[quote=RMD1;59403]I took care of it for you! Congrats Collies mom your now the president of Viacom!!IMO you will do 1000000 times better than the old one[/quote] Thank you very much.

[quote=Bacchus;59387]Don't get me wrong, I think this challenge is going to be great - which is why I was surprised that the numbers were not a little bit better. With the potential ratings gold of the dramatic CT & Adam fight, you would think that Viacom could have cross promoted this on its subsidiary channels and tried to reel in a fresh group of viewers to build on the challenge faithful. My concern is that now that the epic moment has passed, the demo will quickly erode. It looks like they have kept their core audience in tact for the premiere, but I don't agree with how MTV goes about packaging its products and feel that they are limiting their growth and continually bleeding off viewers because of their strategic shortsightedness. Like I alluded to in the above post, MTV won't let websites display its new show trailers as they are released. The web team is greedy and are trying to force people to go to MTV.com to see them. Well, that might help increase web traffic a little, but it pushes a webmaster like me ([URL="http://www.realityblurred.com/realitytv/archives/challenges/2008_Jan_03_gauntlet_3"]and many other sites like realityblurred[/URL]) to refuse to embed most of their videos, as instead of a trailer you just get the message, "this video is not longer available" with a link to MTV. When this is multiplied on a scale across the web, millions of potential views are lost. How stupid do you have to be, to NOT allow people to see your [I]commercials[/I] unless they are on your terms? They even send DMCA notices to Youtube to take down their [strike]commercials[/strike] trailers! They actively try and stop people from viewing their promotional pieces! They just don't get it. You see, you actually WANT people to see the trailer for your new show. You WANT people to be emailing it, embedding it, talking about it. You WANT it to spread. You WANT it to go viral. (...and yes I am aware that Viacom is suing Google, but that does not mean you should be shooting yourself in the foot.) As the last year has shown across the board, MTV is losing viewers at a rate faster than its competitors. This trend will continue unless they begin to change how they go about selling their flagship programming and starts with the little things...[/quote] Man I didn't know that MTV was losing so much viewers. They need to get their stuff together if they wanna stay on the air so it seems.