Real World Brooklyn: Ratings

[QUOTE=Rookie047;50748]Just thought that I'd throw this out here Via Media Life Magazine.[/QUOTE] Thanks for posting the chart. I just couldn't get to it this week. The show is up slightly in the prime demographic over the past two weeks. Some current internal numbers suggest Ep 8 will see a drop in viewers, but the final numbers will not be out until late next Tuesday.

[QUOTE=Rookie047;50752]I didn't really follow RW: Hollywood... but did it jump in and out of the top 10 like Brooklyn has?[/QUOTE] The only thing that is meaningful is the actual number of viewers. The top ten is too often dependent on factors unrelated to any one show. When the Super Bowl or NBA all star game or the inauguration dominate the numbers, you would be comparing apples and bowling balls, not similar fruit.

[QUOTE=Julius;50865]What is the reason for seasons having different lengths in filming time? Like this season was what 3-4 months (Aug-Nov)? Most seasons I believe run longer...[/QUOTE] The answer regarding this season would constitute a "spoiler." Katelynn has alluded to this in one of the early episode discussion threads. Unfortunately, I promised not to give away the reason until the season ended.

"Brooklyn" rating for the week ending March 1, 2009. The show is up slightly over the prior week, an unusual happening at this point in a season. I had predicted a slight downturn; it's nice to have been wrong. [url=http://vevmo.com/vbimghost.php?do=displayimg&imgid=1470][img]http://vevmo.com/imagehosting/11749aebf079c52c.jpg[/img][/url] Also, today's Media Life Magazine analyzes MTV's programming. Some may recall that we discussed late last year that MTV was going through a significant change in format. It is detailed in this article. [QUOTE]Struggling MTV looks to reinvent itself Ratings are well down as fickle young viewers drift off By Toni Fitzgerald Mar 4, 2009 The numbers are pretty clear. These days, fewer and fewer viewers want their MTV, even the younger ones whom the network so narrowly targets. After a down 2008 and two off months to start the new year, the network seems eager to reassure media buyers that it has a plan to stem those losses. It starts with a slew of new shows, some targeting the elusive men 18-34 demo who have drifted away to new media, and the acknowledgement that the network does, indeed, have some problem areas. In February, MTV’s primetime adults 18-34 average was off 10 percent, from 509,000 to 460,000 viewers. That followed a 2008 in which the network’s average in the demo slipped 6 percent, from 484,000 to 455,000, according to Nielsen data analyzed by Turner Networks. The declines were even steeper in total day, falling 13 percent in February and 9 percent last year, while the network’s total viewers average slipped double-digit percentages as well. MTV has been quick to admit to the ratings challenges. Viacom CEO Philippe Dauman has addressed those problems directly in recent conference calls for investors, blaming in part increased competition, even from sister Viacom networks like Comedy Central, and also low viewership for the reruns that pepper MTV’s schedule. In years past, such reruns for competitive reality shows like “Paris Hilton’s My New BFF” and “Real World/Road Rules Challenge” drew solid ratings from viewers who missed them the first time around. But increasing use of DVRs, particularly among MTV’s target audience, has led to lower-rated repeats. Thus over the next few months, the network is flooding the air with original programs, hoping to see ratings bump up along with them. MTV has a staggering 16 reality shows slated to launch during the first half of the year, along with a few scripted and animated programs. Some are from the same celebreality genre as “The Osbournes” and “Newlyweds,” which gave MTV a huge boost earlier this decade. “T.I.’s Road to Redemption” chronicles the rapper’s final days before going to prison on a weapons charge. Snoop Dogg hosts “Dogg After Dark,” a music-focused variety show. Other new programs have more of an edge. MTV is aiming for men with a Sunday block that premiered last month, including a show from the guys behind the web site CollegeHumor.com and one focused on skateboarder Rob Dyrdek. It will be months before it’s clear whether these programs have helped stem MTV’s ratings drain. But if any network is comfortable retrenching, it’s certainly MTV. The network has changed its focus before, from music to celebreality to “The Hills”-style fluff. [/QUOTE] [url=http://www.medialifemagazine.com/artman2/publish/Cable_65recap/Struggling_MTV_looks_to_reinvent_itself.asp]Media Life Magazine - Struggling MTV looks to reinvent itself[/url]

[QUOTE=Bacchus;51343]Actually, there was a slight downturn (just over a 5% drop) in total viewers. REAL WORLD XXI MTV Wed 10:00P-11:00P 1,915[/QUOTE] I was predicting a downturn in the 18 - 34 demo; thus, while I'd like to say my prediction was accurate, that wouldn't be honest. The fully demographic numbers are interesting to us but are not meaningful to advertisers. It was nice to see The Girls Next Door one-hour special episode finally crack the top 10, 18-34. E! did a good job of promotion for this episode and was well rewarded.

[QUOTE=Bacchus;51372]I'm going to disagree on this point. I think they care about all the numbers. It is just that some are more important than others. If MTV pulled another 2 million viewers for last week's show outside the youth demo, I promise you that the rate for a 30 second ad spot would go up for the [I]next[/I] episode. Actually, they'd be able to get away from the ring tone and zit creme advertisements and bring in products with a broader appeal if they could achieve any sort of success outside their ever shrinking niche. You want big numbers in 18-34, but you don't delete the part of the spreadsheet that has 18-49 or Total Viewers.[/QUOTE] I would agree that the overall numbers are important long term... but the ad space for Brooklyn was locked in before the season started. If the ratings suddenly tripled, the media buyers at advertising agencies would be heroes and looking at bonuses, while the Viacom space sellers would be ****hing at the production execs for not properly hyping the season. If the 34 - 49 component were to dramatically rise, I can guarantee that the VH-1 execs would be ****hing to Viacom that MTV was acting outside its charter. Of course, we are both right that it is all about money, but then isn't everything?

[QUOTE=BoSoxMole;52160]Then why did you flaunt that the RW pulled 6.6 in the first week? [/QUOTE] Simple answer: Someone from MTV gave me the number and asked that I post it. If I had not done that, one important source near the top at MTV would not have been there for me throughout the season. It doesn't mean that I have any person stake in the data that comes my way.

[QUOTE=BoSoxMole;52285]And if V1 didn't post it they would have been mad? Not a very nice source.[/QUOTE] Sources are not necessarily in the business of being nice. The generally have a specific agenda.

Once again the show remains about even week-to-week with a slight dip in the 18-34 demo but growth overall. [url=http://vevmo.com/vbimghost.php?do=displayimg&imgid=1538][img]http://vevmo.com/imagehosting/11749b7c5ae10ace.jpg[/img][/url] For the full demographic (18-54), here are some comparative ratings. FOR THE LOVE OF RAY J VH1 Mon 10:00P-11:00P 2,434 NIP TUCK FX Tue 10:00P-11:02P 2,385 GHOST HUNTERS INTERNATL SCIF Wed 09:00P-10:01P 2,154 DAILY SHOW CMDY Wed 10:59P-11:30P 2,110 DOG THE BOUNTY HUNTER A&E Wed 10:00P-10:30P 2,060 INTERVENTION A&E Mon 09:00P-10:00P 2,043 I LOVE MONEY 2 VH1 Mon 09:00P-10:00P 1,940 REAL WORLD XXI MTV Wed 10:00P-11:00P 1,927 TOP CHEF (REUNION SHOW) BRAV Wed 09:00P-10:00P 1,904