[QUOTE][COLOR="Red"][SIZE="5"]Arfful debut for
CBS's 'American Dog' [/SIZE][/COLOR]
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New reality show draws 9.5 million total viewers[/SIZE]
By Toni Fitzgerald
July 11, 2008
CBS’s newest reality show proved top dog last night in the demos that the network usually excels in.
“Greatest American Dog’s” debut pulled 9.5 million total viewers at 8 p.m., according to Nielsen overnights, 2.5 million ahead of the No. 2 program in the timeslot, Fox’s “Are You Smarter Than a 5th Grader?”
In fact, “Dog” would have ranked No. 2 on all of broadcast last week with that audience, behind only NBC’s “America’s Got Talent.” The show also did well among adults 25-54, averaging a 2.7, 29 percent ahead of second-place Fox’s 2.1.
Media buyers felt the show, in which pets and their owners live together and compete in various tasks, had potential, especially among the older audience that tends to watch CBS. Though “Dog” managed just a 2.1 in adults 18-49, it was enough to win the slot in that demo, too.
@2008 Media Life Magazine
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